Go back to the Recognition Express home page Learn about Recognition Express and how we make America's Badges, Signs, Awards & Promotional Products See for yourself what sets our name badges, awards, signs and promotional products apart from the competition Our products are known by many names use this index to find what you are looking for. Articles that show you how to make the most of our products and how to get the most from your business. Visit our newest website specializing in lanyards - www.Lanyard123.com
If you are looking for volume pricing as a government purchasing agent or buying representative from another organization Recognition Express can take care of all your needs. Who doesn't like FREE?  Here you will find a ton of downloads, discounts, tutorials and more! These links will help your business run smoother - free resources, templates and forms you can really use. Use the site map to view every section and product on our site.  You can also find your specific catalog if you are having trouble finding it using our catalog search boxes below.
Realtors and professionals across the country agree that Recognition Express' products are better than the competiion and our service is second to none.  We provide name tags, awards, signs, plaques, nameplates, custom and blank lanyards and badge holders for any business.

Do you give closing gifts to your clients after a sale?

In a poll we found some very interesting results, responses and some very creative closing gift ideas that we here at Recognition Express thought were so good that we should pass them along to you.

Return to Homepage | See All News | Promotional Products Catalog

The idea for the poll and this article came to me when I thought of my first home buying experience and how I remembered the agent and all the things he did to make it special for us. When we closed on our first home my REALTOR® Ron A. gave us some closing gifts which I didn't expect. Unfortunately Ron passed away a few years ago.

My wife and I had no idea that REALTORS® did such things. The closing gifts we received from Ron were all personal, meaningful and useful. Ron even attached some little hand written notes to them, which I still have.

First, there was a punch key lock box to store a key to our home and the note said - "So you never get locked out of your home and are forced to break a window. If you do break a window here's the number to a guy who can fix it, tell him you know me."

Wearing your name badge every day can produce up to six extra transactions per year according to our study

Those closing gifts were personal, meaningful and useful. He even attached little hand written notes to them, which I still have.

Then another box opened up with a message on it..."Here's a couple bottles of wine, some wine glasses and a bottle opener, don't drink them both tonight or you'll wake up with a terrible headache. If you don't listen to me – here is a bottle of ibuprofen."

In a smaller box there was a disposable camera and the note said - "Make sure to take some pictures of each other enjoying your home and your lives - it goes by fast! Send me a picture some time!"

Finally there was a home owner's manual in a 3 ring binder with all kinds of services such as his personally rated local restaurants, emergency numbers, information on our loans, and the cover even had our photo on it. It was because of this treatment that I always referred my friends to him, and went back to him until the day that he passed away. He ended up selling us three more homes and also helped a lot of my friends purchase their homes as well.

So now I'm asking the question. Do you give closing gifts and if so, what kind?

I’ll give you the results from the poll at the bottom of the article along with some links to inexpensive gift ideas – but first, here are some fantastic ideas from real estate agents around the country. We’d like to thank these agents for allowing us to share their names, agencies, photos and ideas with us to pass along to you.

al chavarria assistance real estate inc
Al Chavarria
Assistance Real Estate Inc
Spring Valley, CA


I always give my clients something at close of escrow. It's such a happy moment that you have to take advantage of it. I have given many different gifts over the years. My favorite is to buy 10-15lbs of carne asada and then barbeque for them at their house warming party. Tell me that wasn't a good place to get referrals. Currently I'm also giving out metal ice chests and every big party they have everyone wants to know where they got such a cool ice chest. It's the icing on the cake; you should always give them a closing gift.
Len Moyer Howard county Homes Team Century 21
Len Moyer
Century 21 HT Brown

Columbia, MD


We have given closing gifts for 12 years. But, starting 9 years ago, we began an "After Care program" of 9 touch points in the first year after the sale, each gift mailed to them with a personalized card that we create. The total cost of these gifts for each client is less than $150, but the timing of each gift is important, and so is the message on each card. We get referrals for nearly 20% of our past clients in the first year. Sometimes we get multiple referrals from clients in their first year as a result of our after care touch points. This is one of the most important parts of our business plan.
Cori Sandler Home Life RealtyOne Toronto, Ontario
Cori Sandler
Sales Rep
Home Life Realty One Ltd.
Toronto, ON


I am a potter and usually gift my clients a piece of pottery. I have had a number of agents in the past purchase pots from me for closing gifts, including house numbers in clay, or lovely bowls or wine goblets. They are always appreciated. - My pottery website is undergoing some changes, but I invite you to check it out, www.corisandlerpottery.com - I will ship if you are interested.
Julie Raese Coldwell Banker Success Julie Raese
Coldwell Banker-Success
Rock County, WI


When a client spends more than $200,000 (this is a high end for my area) I have a local caterer send a package good for a Hors d’oeuvres Party for 10 or a special dinner for 4 catered at their new home. It gets great reviews and I don't have to pay for it until it's used. A win-win for everyone! Guess who they talk about at the event? Another thing I do is send Thanksgiving cards to all who have referred someone to me and/or have closed on a home that year. In the card is a gift certificate to a local bakery for their Thanksgiving pies or holiday goodies (whatever they want to order). It's only for $7.50 (of which $2.50 is paid by the baker). I've been doing this for 4 years. People just love it. The bakery has a record November and December every year. No one can just buy $7.50 worth of sweets. They simply send me the certificates back at the end of the year and I pay for only the used certificates. People now call me so they can get on the bakery list!
Carlene Gauler UC Carolina Coastal Realty Georgetown, SC Carlene Gauler
UC Carolina Coastal Realty
Georgetown, SC


I make homemade wines for my clients. I label them with a personal message, put the bottle in a nice wine bag or box, and add 2 nice wine glasses. This is for them to toast their new home with friends & family. Plus I also make them a beautiful door wreath loaded with flowers, leaves & bows with the colors of the home to hang on the door to welcome there family & friends. They always think it is a great closing gift! I also follow up with them a few days after the closing to see if I can help them in any way & then monthly I call or send a card. I find they like the fact I take the time to do something just for them.
Ron and Alexandra Seigel Napa Consultants International Santa Barbara, CA Ron & Alexandra Seigel
Owners, Speakers, Trainers, Educators
Napa Consultants, International
Santa Barbara, CA


A good gift idea is to give Fruit of the Month Club, or anything of the month. That way when the package arrives, your name is in their mind every month, and if someone else is in their home when the goodies arrive, they can immediately refer you...We have received these types of gifts from friends, and I always thank them each month.

Do you give a closing gift after a sale?
I will give a personal gift based on some of my client's individual tastes that I've come to know over the course of the sales process. 52%
I will usually give a gift certificate from Home Depot or something small. 11%
I will give a closing gift that is based on the value of the sale. 12%
I usually give them some household items and a calendar. 3%
I don't give closing gifts to my clients. 22%

While it has never been considered mandatory for a real estate agent to present a customer who has finished a large sales transaction with a closing gift it has become somewhat of a tradition in the real estate industry. Some agents will offer housewarming gift baskets, wines, personal gifts and some spend a lot of time creating brilliant displays of personal creativity to give their clients.

Still, others offer mere housewarming best wishes. In fact, according to our survey 22% of agents polled do not buy closing gifts at all for their buyers. The logic behind this is simple - they are from the school of thought that believes the quality of their work is enough and shows the commitment to the buyer and the premium value they place on their customers. However, our survey points out that the overwhelming majority (77%) of real estate agents still prefer a closing gift option to close out a real estate deal.

So what are the keys to presenting good closing gifts? There are a few things you must keep in mind while thinking about real estate closing gifts. The first and most obvious factor is cost. You have to ensure that your gift is not too easy on the pocket, as it might end up insulting the customer and backfire on you (I.e. a McDonald’s coupon booklet). On the other hand, the gift should not be so generous as to leave a giant hole in your pocket (I.e. refrigerator, swimming pool). Also, it should not make the customer feel awkward; there should be no feeling of inappropriateness, especially since it is the time when you are closing a real estate transaction.

Another very important concept for agents and their closing-gift-giving is timing. Some agents utilize a multiple gift strategy spacing out several gifts over months to gain a larger branding/referral impact. Things like fruit of the month clubs, wine of the month clubs, chocolate of the month, or anything-of the month will end up getting a great response and are a good bargain for the cost.

Each agent must make their own decision about how they will manage their business and how they will keep up with their customers post sale, however through this study we can see the efficacy of closing gifts and the effects they have on both sides of a sale. The perception of service and likelihood of a referral are greatly increased with the giving of appropriate closing gifts.


| Home | About Recognition Express | Product Review | Product Index | Current Promotions | Articles and Issues |
| Order Lanyards | Frequently Asked Questions (FAQ) | Careers at Recognition Express | Links | Contact Us | Free Downloads | Site Map |

We want to hear from you ... How can we improve our website or make your experience better?
Page load errors? Incorrect information? Didn't find what you were looking for?
Click here to email us or for immediate assistance, please call 800-457-7030

© 2010 Recognition Express All rights reserved.
Greetings from the Recognition Express eCommerce development team in Las Vegas, Nevada!