5
Tips that Help You Effectively Use the Free Marketing
Impact a Thank You Letter Delivers!
Business
etiquette parallels good manners, when it comes to
recognizing the impact others have had on your success.
Very quickly, time can get away from good intentions,
and a "thank you" then gets overlooked.
Why make the effort to send Thank You notes? Businesses
thrive when they express appreciation. People feel
valued, and relationships are reaffirmed. That just
makes good business sense.
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Think
about the type of note you like to receive. What are
the qualities that speak to you most? Chances are,
that kind of message will be well received by someone
else too. A hand-written thank you note
can be remembered long after a verbal thank you is
forgotten. Why not set a goal to write at least one
a day? The following five principles of Thank
You Letter Writing will steer you in the
right direction and set your business apart from others
who don't thank their customer base for their patronage. |
Think
about the type of note you like to receive.
What are the qualities that speak to you most?
Chances
are, that kind of message will be well received
by someone else too.
|
|
-
Be genuine. Don't gloss over the contribution
a co-worker has made to your project. Use language that
simply and sincerely states what you appreciate about their
gift.
- Be
specific. If the thingamajig was purple and helped
you accomplish a task, let the giver know it was just what
you needed and why. They will feel so good about their decision
to give.
- Be
personable. It's okay to say that their input brought
relief to your workload. Being vulnerable enables others
to feel needed.
- Be
neat. Sloppy presentation can undermine carefully
worded thoughts. Take time to do your best work.
- Be
affirming. This is your chance to affirm the relationship.
Find a fresh way to say that you look forward to opportunities
to serve them in the near future.
When
the term was first popularized in the 1980s, "networking"
was something that sales representatives
and did during morning breakfasts or evening socials at the
local diner or tavern, swapping leads and war stories over
coffee and toast or adult beverages. Some 20 years later,
the term has worked its way into the common vocabulary, and
simply means "staying connected"-as
well as "checking your connections regularly."
With
the advent of Internet networking and social
media networking through outlets like myspace and
twitter the old way of doing things is quickly becoming, well,
"OLD." Now, those who used to send armies of sales
people out to meetings now uses PPC marketing
and blogs to share their ideas.
Although the "virtual" world seems to be expanding
and the "real" one contracting, there are good reasons
to network in both domains. You can have productive relationships
with people around the world in many ways, but you can't get
together for a softball game in Topeka with your cyber pals
in New York. Having a balance of virtual and physical
contacts will help you balance your networking.
No
matter what you do for work or play networking can help. If
you need a head start in your new career, check the calendar
listings in the business section of the newspaper and drop
in on a few social meetings or find group
of local entrepreneurs at whose networking
meetings you will likely meet the kind of self-motivated
individuals that make the best clients.
Networking is really just a high-tech term for "making
the rounds" and "talking shop,"
human activities that go back to the dawn of civilization.
One thing they didn’t have at the “dawn”
was name badges. That was probably due to
a few obvious reasons. First, the dress jacket
and lapel hadn’t been invented yet.
Not to mention, the population was probably so small that
they already knew each other. Those early networkers
would have to wait many more years for the "Hello
my name is..." sticker to be
invented. |
